The Rise of Nahmias
The brand is continuously expanding, combining the Californian aesthetic to the urban landscape
October 23rd, 2024
Nahmias is a fashion brand founded in 2018 that reflects the essence of Southern California coastal culture. Inspired by surfing, skateboarding, basketball, and beach life, the brand combines the laid-back atmosphere of the region with a contemporary streetwear aesthetic. This fusion creates pieces that embody both the energy of the Californian coast and modern urban trends. Over the years, Nahmias has established collaborations with numerous athletes and internationally renowned musicians, including Caitlin Clark, Ceedee Lamb, Charles Leclerc, James Harden, Jayson Tatum, Joe Burrow, Kodak Black, LeBron James, Lewis Hamilton, Machine Gun Kelly, Nikola Jokic, and Teyana Taylor. These associations have contributed to increasing the brand’s visibility and underscoring its relevance in various cultural fields.
A significant event for the brand was Kodak Black's participation in the FW23 collection presentation in Paris, where the artist performed during the runway show. Later, Machine Gun Kelly took part in the SS25 show in Los Angeles, titled "Summerland High." These events highlighted Nahmias' interest in creating experiences that blend fashion and music. Nahmias has also expanded its presence in the sports world. The brand collaborated with the Arizona Coyotes of the NHL as Creative Strategist for the 2023-24 season, bringing an innovative perspective to the organization. Additionally, it is developing a collaboration with Alpinestars Motocross, aiming to combine high fashion with functional elements from extreme sports. Nahmias continues to stand out in the fashion landscape thanks to its ability to integrate diverse influences into a cohesive whole. By combining Californian inspiration with urban elements, the brand creates products that resonate with a global audience. With new collaborations and projects in development, Nahmias continues its path of growth and innovation in the industry.