Is Jonathan Anderson about to go to Dior?

At LVMH, the fashion landscape could be about to change drastically. According to a series of persistent rumors, which Miss Tweed sources have confirmed (and Miss Tweed boasts a 99% accuracy rate), Jonathan Anderson is set to become the new creative director of Dior. After his tremendous success at Loewe, originally a secondary brand in the LVMH galaxy that Anderson helped transform into one of the most prominent names in contemporary fashion, Bernard Arnault reportedly decided that the English designer's talent would be better utilized at the group's second most important brand—driven by a desire to unify its creative output under one designer. Some reports about Loewe's latest show mentioned the designer's emotional state backstage, which could be a supporting clue. The most obvious implication is that both Kim Jones and Maria Grazia Chiuri will leave the brand: it remains unclear whether their collaboration with LVMH will continue, as rumors suggest Kim Jones might also exit Fendi this year, or whether their work will carry on elsewhere. Specifically, it is said that Maria Grazia Chiuri might take over as creative director at a rival brand—but for now, this possibility should be taken with caution.

From a strategic standpoint, this move would make a lot of sense. Dior is one of those brands that holds intrinsic appeal, regardless of its creative director, but pairing its name with that of the hottest designer of the moment could create a "perfect storm" for the brand—not to mention the enormous image potential stemming from having two Haute Couture collections by Jonathan Anderson, whose vision is undoubtedly more imaginative than the practical and safe style that has ensured Chiuri's commercial success so far. If the rumor proves true, it also raises the question of who might lead Loewe, a brand that has grown tremendously in recent years and will undoubtedly need a designer who can maintain its pop-surrealist aesthetic without appearing like a sad sequel to a much greater film. But who could replace Anderson at this moment?