UGG and Post Malone together for new collaboration

Today UGG announced a new collaboration with Post Malone. With his eclectic career, genre-blending music, and unique style, Post Malone embodies UGG's values, showing how personal expression can be a source of inspiration, creating community and connection. This collaboration is the centerpiece of a global campaign, with the first video focusing on the UGG men’s Weather Hybrid collection. Along with this, UGG will launch Feel House, a sensory experience in Los Angeles by the end of the year. Post Malone expressed his excitement about the partnership, explaining that he has been wearing UGG boots since high school, even receiving a pair of custom camo boots last year. For him, collaborating with the brand was a natural fit, as the freedom to express himself is a core value for him. The global campaign, titled Lead a Horse, was conceptualized and shot by Mezzy. It showcases the men’s Weather Hybrid collection, a reimagining of the iconic Neumel and Tasman silhouettes, featuring a vibrant “Big Sky” blue outsole. In the video, Post Malone tries to coax his horse Jasper to cross a puddle, playfully illustrating the waterproof features of the collection. The campaign’s outfits were curated by Catherine Hahn.

UGG and Post Malone together for new collaboration With a campaign that has at its center UGG's Weather Hybrid | Image 534254

UGG and Post Malone together for new collaboration With a campaign that has at its center UGG's Weather Hybrid | Image 534255

UGG and Post Malone together for new collaboration With a campaign that has at its center UGG's Weather Hybrid | Image 534256

UGG and Post Malone together for new collaboration With a campaign that has at its center UGG's Weather Hybrid | Image 534257

The Tasman Weather Hybrid and Neumel Weather Hybrid models, which are the stars of the campaign, combine aesthetics and functionality with new colorways and versatile weather-ready features. Enhanced with waterproof capabilities, these models fuse UGG’s signature design elements such as Twin Seam stitching, the Sun logo, and Twinface material, offering a perfect blend of fashion and function. The Weather Hybrid collection is now available for purchase on UGG.com, UGG stores, and select retailers. The Tasman Weather Hybrid, priced at 199.95€, is made of waterproof suede with sealed seams and a soft UGGplush lining, made from recycled wool. Its outsole is crafted from renewable, rainwater-nourished sugarcane and includes a permanent galosh for wet conditions. The Neumel Weather Hybrid, available for 239.95€, is a reimagining of the classic chukka boot. Made of waterproof suede and lined with UGGplush, it offers long-lasting comfort for both indoor and outdoor use, thanks to the sugarcane sole and White Spider rubber pods for enhanced traction.