Kappa and Campari Soda launch the Authentic Aperitivo Capsule Collection

Kappa and Campari Soda have joined forces for an exclusive collaboration that blends worlds synonymous with style and conviviality. The encounter between Kappa's streetwear fashion and the unmistakable spirit of the Italian aperitivo by Campari Soda has given life to the Authentic Aperitivo Capsule Collection, a line that celebrates the authenticity and passion of the new generations. On this occasion, the Kappa logo has been reinvented, with the iconic Omini, traditionally depicted back to back, facing each other for the first time with a Campari Soda in the center, symbolizing encounter and sharing. The Authentic Aperitivo Capsule Collection stands out for its essential and impactful design, tinged with the vibrant red of Campari Soda to celebrate the brand's iconic bottle, the true protagonist of the capsule.

The capsule collection includes a selection of pieces ranging from football jerseys to sweatshirts, tracksuits, and t-shirts, enriched with graphics inspired by the historic glass bottle of Campari Soda. Each piece is designed for those who want to express their identity through fashion, representing a tribute to the creativity of the new generations. The collection is aimed at young people who live their style authentically, without conformism, bringing aperitivo and urban fashion out of traditional contexts and reviving them on city streets, the true stages of contemporary life.

To celebrate the launch, Kappa and Campari Soda have organized exclusive events at selected street stores throughout Italy, from Naples to Milan, passing through Rimini, events that offered an immersive experience combining fashion, music, and urban culture, with DJ sets, breakdance performances, and customization workshops. Participants of the all-Italian roadshow by Kappa and Campari Soda could enjoy an authentic social experience in an atmosphere of celebration and creativity, where the street becomes a shared home among friends.