Marco Bizzarri invests in Maccapani

Margherita Maccapani Missoni launched Maccapani in 2023, after serving as the creative director of the family maison’s line, M Missoni. The young designer’s brand emphasizes Italian production of soft, comfortable jersey with fresh silhouettes, and it is a project that, just over a year after its launch, has already attracted a good network of investors, including Marco Bizzarri. The former CEO of Gucci invested in the brand first with a small investment in the name of his daughter Federica Bizzarri, then by supporting the young company’s business decisions with his extensive experience leading luxury maisons. Among the ex-CEO’s latest investments is Elisabetta Franchi, another Italian brand that Bizzarri's company, Nessifashion, has acquired 23% of. Currently, the support from the CEO’s family in Maccapani is a minority, alongside twelve other investors, while Maccapani Missoni remains the majority owner of the brand.

By creating her own brand, Margherita Maccapani Missoni distanced herself from the maison that her grandparents founded in 1953. In 2018, five years before the launch of the Maccapani brand, the Missoni family began to loosen its grip on its company, selling a large part of the company to the Italian fund FSI. While Missoni continues to establish itself as a brand present in both interior design and fashion, under the guidance of creative director Filippo Grazioli, Maccapani has chosen to carve out a new path and follow it on her own, albeit with the help of investors and friends established in the industry. The brand of the granddaughter of the founders of one of Italy’s longest-standing maisons faces a busy schedule: aiming for a revenue of 5 million euros in the next 3 years, by 2025, Maccapani is planning twelve pop-ups and a trunk show (a collection presentation in an atelier, usually reserved for the brand’s clients) across Europe and the United States.

Maccapani presented the new collection on Tuesday at Milan Fashion Week, with a special casting that included friends, DJs, writers, and food stylists instead of traditional models. With a more intimate approach compared to the family maison, the designer speaks to generations of “new adults” who must face daily challenges on their feet, needing a functional outfit that doesn’t compromise on originality. Many of the pieces included in Tuesday’s styling were vintage items, such as shoes and accessories, which will be sold on Maccapani’s storefront on eBay, the online resale platform with which the designer launched a collaboration named “Maccafinds.” With an endless list of projects and a new business advisor of Marco Bizzarri’s caliber, Margherita Maccapani Missoni’s brand seems ready to take off.