Levi's and JJJJound are back for a new capsule

JJJJound is a design studio based in Montreal. Since its founding in 2006 as a digital mood board, JJJJound has grown into a collaborative studio that, with its minimal design, aims to be a true source of inspiration. For over 150 years, Levi's® jeans have been a timeless style icon for generations and cultures around the world. After the success of their first collaboration - a carefully curated selection of light-wash denim - Levi's® and JJJJound return with a second collaborative capsule for Fall 2024. This season, the focus shifts to a palette of dark-wash denim, presenting a range of ten garments and accessories where Levi's® timeless denim craftsmanship seamlessly blends with JJJJound's minimalist design philosophy. The collection features the 501® ’93 jeans, made from Levi's® Shrink-to-Fit™ denim and available in three different washes: Grey Stonewash, Dark Grey Stonewash, and Black Overdye. With a mid-rise and straight leg, these jeans feature a co-branded brown suede back patch, a JJJJound label sewn on the coin pocket, the JJJJound logo printed, and embroidery on the watch pocket. Minimal and versatile, the Tank is available in crisp white, featuring a 2x1 ribbed fabric, the JJJJound logo printed, and the Levi's® Red Tab on the side seam. Inspired by vintage band tees, the Graphic T-Shirt, offered in white and black, features the two-horse graphic print and is completed with a Levi's® Red Tab on the side seam.

The Plaid Shirt, inspired by JJJJound's signature workwear shirt, is made from 100% cotton with a brushed outer finish. The JJJJound logo is printed on the hem, embroidered on the back of the collar, and signed on the inner chest pocket label. Drawing from one of JJJJound's key silhouettes, the Suede Coach Jacket is made from cowhide, available in black, and features a satin lining, an internal welt pocket, gunmetal hardware, and embossed logo with a Levi's® Red Tab on the side seam. Two accessories complete the collection: the Black Suede Cap and the Suede Belt. Crafted from suede leather and inspired by JJJJound's signature 6-panel cap, this Cap features an embossed logo and is entirely Made in Italy. Available in one size, it is finished with an adjustable velcro closure, Levi's® Red Tab, and a shiny metal clasp. The Suede Belt, on the other hand, is made of cowhide leather on the outside and full-grain black leather on the inside, with the JJJJound logo printed on the shiny metal buckle and Levi's® Red Tab on the inner fold. The Levi's® x JJJJound collection will be launched worldwide on September 6th and will be available for purchase on Levi.com, the Levi's® App, at select Levi's® stores, and on JJJJound.com.

Furthermore, to celebrate the new collection, Levi's® and JJJJound will open a pop-up installation in New York (91 Allen Street, New York, NY 10002) on September 6th and 7th.