The new Zalando x K-Way capsule is inspired by the colours of the storm

For their first capsule collection, Zalando and K-Way have decided to let themselves be overwhelmed by the very element that the quintessential rainwear brand has been repelling for years. This is how a bright and captivating outerwear collection was born, which, between the brilliant yellow of thunder and the cold gray of threatening clouds, tells the story of a storm with a touch of healthy romanticism. After all, prelude, lightning, rain, and finally calm have always been images full of energy to which no poet has ever been able to resist. The Zalando and K-Way capsule is unisex, created to celebrate the dynamism of nature, its strength, but above all, the totality of its contrasts. Dark and intense tones represent the darkness of the storm with the chaos of the wind and the thundering lights that serve as its soundtrack, while more delicate palettes depict the final calm. With twenty-three ready-to-wear items and nine accessories, including down jackets, pants, fanny packs, cardigans, hats, and bags, the Zalando x K-Way capsule features three main colors: Yellow Dark, Blue Avio, and Blue Depth.

Drawing inspiration from the unpredictable energy of the storm, Zalando and K-Way have endowed each of the new designs with freedom of movement, naturally also providing protection from rain and other atmospheric elements. Breathable, quilted, and waterproof fabrics adapt to different weather conditions without ever compromising the high level of comfort, while the silhouettes and cuts of each item have been designed for functional layering that can meet different thermal needs. The campaign, consisting of evocative photos and videos, conveys all the energy of the storm into images full of joy through the surrealist lens of Chou Mo, the cinematography of Douwe Hennink, the direction of PSTH, and the styling of Paul Avia. The explosive effect generated by the set and the colors of the collection reaches its peak thanks to the movement of the models, the work of choreographer Abdourahman Njie, who shows how dance can personify the force of thunder, just like the Zalando x K-Way capsule.