Who is Paul Andrew, the new creative director of Sergio Rossi

This week, the Italian footwear brand Sergio Rossi announced the appointment of the new creative director, Paul Andrew. For the maison, what made Andrew the perfect candidate for the position was his respect for the brand's roots and his extensive experience in the field of luxury footwear, qualities that will enable him to bring new dynamism to Sergio Rossi. At just 45 years old, the designer brings with him a wealth of remarkable work experiences at some of the most prestigious names in fashion, such as Donna Karan, Calvin Klein, Narciso Rodriguez, and Alexander McQueen.

In 2014, a year after launching his eponymous footwear brand, Andrew was awarded the prestigious CFDA/Vogue Fashion Fund Award, an accolade that permanently catapulted his name to the top of the fashion industry. In 2016, he first took on the role of Design Director of women's footwear for Salvatore Ferragamo, then Women's Creative Director, and a year later, Creative Director for all categories of the maison. During those years, Andrew celebrated the craftsmanship and tailoring tradition of the brand with romantic yet avant-garde collections, able to let the history of Ferragamo emerge through textile innovation. Today, three years after leaving the ateliers of the Florentine brand, Andrew returns to Italy with his new appointment as creative director of Sergio Rossi.

«He carries a deep respect for the tradition of our brand, an instinctive understanding of our diverse clientele, and a creative vivacity that will capture the imagination of today's and tomorrow's Sergio Rossi woman», commented the CEO of the brand, Helen Wright. This sentiment was shared by the CEO of Lanvin Group, the owner of Sergio Rossi, Eric Chan: «Paul is destined to lead Sergio Rossi into a new era of success. This new direction for the brand aligns perfectly with our mission to uphold its heritage while meeting the evolving tastes of our clientele».