Harmont & Blaine touring Italy's most beautiful beaches
Portofino, Forte dei Marmi, Porto Rotondo and Capri provide the backdrop for unforgettable adventures
Fashion
August 12th, 2024
August 12th, 2024
Harmont & Blaine has decided to bring its unmistakable Mediterranean style to the most famous Italian seaside resorts, transforming summer 2024 into an unforgettable experience. Portofino is the first exceptional destination of a summer tour that combines the brand's sophistication with the beauty of the Italian coasts, followed by Forte dei Marmi, two cities protagonists of an initiative that celebrates the Mediterranean roots of Harmont & Blaine through unique collaborations. This summer, the brand has carried out a seaside takeover by customizing boat furnishings, cocktail bars, and drinks, offering a unique proposal for all visitors dreaming of a total immersion in relaxation in full Harmont & Blaine style.
Each location involved in the project will host special events and challenges designed to engage and excite visitors. The magic begins in Portofino, where the Bar Mariuccia, a local institution overlooking the port, has been completely personalized with Harmont & Blaine-branded furnishings and uniforms. The Dachshund brand then landed in Forte dei Marmi for the collaboration with the Remo Beach Club, where the lounge of the venue connected to the Grand Hotel Imperiale was unveiled entirely customised, amidst poufs and cushions decorated in theme to relax while sipping the new Harmont & Blaine Colada cocktail.In each location of the experience, it will be possible to purchase a Limited Edition Summer Bag, screen-printed with the names of the four destinations, a tangible souvenir of a summer spent in the name of color and fun.
Harmont & Blaine's commitment to personalizing these seaside locations was not limited to events and challenges. The partnerships with Bar Mariuccia in Portofino included the provision of exclusive uniforms and accessories, themed decorations, and customized menus with new cocktails. The location reflected the brand's sophisticated and playful style, creating unique environments where visitors could experience authentic and unforgettable moments. Through these initiatives, Harmont & Blaine celebrated the Italian summer with a touch of elegance and imagination, consolidating its presence in one of the most beloved locations in the Mediterranean and offering its community moments of pure joy and style. ```html
As the penultimate stop on its tour through the coastal beauties of Italy, Harmont & Blaine arrived in the small square of Porto Rotondo, at the Coffee Pot, where among the trendiest venues of the Costa Smeralda's vibrant nightlife scene, an exotic atmosphere of Mexican and Japanese flavors, DJ sets and live music melded. In this chic and sophisticated setting with a boho-gypsy feel, the spirit of Harmont & Blaine was also reflected in the staff uniforms, featuring the brand's iconic shirts, and in the sponsorship that permeated every detail, from the Harmont & Blaine Smash cocktail to the decorative elements inspired by the summer vibes of Color Me Wonderful.
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Finally, the last stop of the Harmont & Blaine grand tour touched the splendid island of Capri, where the brand partnered with Capri Boat, an exclusive boat rental service. Thanks to this partnership, the entire fleet, from traditional goiters to luxury vessels, received an elegant makeover with Harmont & Blaine's signature fabrics, used to furnish cushions, awnings, beach towels, and caps. Additionally, the sponsorship includes crew uniforms, and after the excursions, guests can continue the Harmont & Blaine experience at Molo 20 bar, enjoying an exclusive Limoncello Spritz served by staff dressed in selected looks from the SS24 collection.
