Saucony unveils the new Hurricane 24 at Café Fauna
The revamped trainer landed in Paris with a new look
June 18th, 2024
Global performance running lifestyle brand Saucony has just announced the launch of the Hurricane 24, its latest flagship max-cushioned trainer. Set to hit the market on July 1, the Hurricane 24 boasts a completely redesigned dual-cushioning system aimed at providing unparalleled all-day comfort and protection for runners and casual wearers alike. To celebrate the launch of the trainer, Saucony has partnered with Parisian running store Distance and French media outlet Views. At Comfort Zone, held during Paris Fashion Week from June 18 to 22, the brand took over Café Fauna to offer an immersive experience open to the public. Inviting friends and family of the brand to relax in the comforting space of the café or to have some fun in the dedicated photobooth, Saucony and Views came together for the first time ever. On the opening night of Comfort Zone, the venue hosted a private party led by Distance, while the café interiors were transformed taking their cue from the PWRRUN PB, Saucony's Hurricane 24 premium cushioning material. Saucony also took over Distance, furnishing it with the same thematic decor and offering on-site trials of the Hurricane 24.
The revamped trainer features an innovative combination of Saucony’s PWRRUN PB™ and PWRRUN™ foam technologies. The first foam, known for its plush, energy-returning properties, works in tandem with a supportive frame cradling the foot with every step. This dual-layer cushioning system ensures a balanced mix of softness and support, making it ideal not only for intense activities such as long-distance running, but even everyday wear. Saucony has also incorporated its signature CenterPath Technology™ into the Hurricane 24, a technology that enhances comfort and protection through a broader platform, higher sidewalls, and an asymmetric profile and rocker shape that guide the runner’s stride smoothly from impact to toe-off. These features collectively offer a stable and cushioned running experience that adapts to the natural movement of the foot
The Hurricane 24’s upper is crafted from breathable engineered mesh, providing excellent ventilation and a secure, adaptive fit. An updated lacing system further ensures a snug and comfortable fit, adapting to the wearer's foot shape and movement. «We are thrilled to be part of Paris Fashion Week this year,» said Jason Faustino, Senior Global Product Manager at Saucony. «We've gone beyond formal presence to creatively offer exclusive experiences and showcase the true comfort and quality that set Saucony apart.» The new launch of the Hurricane 24 marks an exciting return for one of Saucony’s most beloved models, promising a superior running experience through cutting-edge design and technology.