Golden Goose to debut on the stock market

This morning, Venetian sneakers brand Golden Goose confirmed its entry on the Milan stock exchange, after a successful 2023, which ended with net revenues of €587 million, marking a growth of +18% compared to the previous year. According to Bloomberg, the company could be valued up to €3 billion, which is eleven times the estimated earnings for the current year. The decision to go public this week follows positive feedback received from investors, writes the financial publication, after the brand was presented as analogous to the down jacket brand Moncler.

With the listing in Milan, Golden Goose joins giants like CVC Capital Partners Plc and the Spanish conglomerate Puig (owner of Jean Paul Gaultier and Dries Van Noten, among others), two companies seeking to be listed during a period of strong growth for the European stock market. In this context, Golden Goose may need to be cautious of the current slowdowns in the luxury sector: last month, Gucci reported an 18% drop in sales, while LVMH, compared to an organic growth of 18% in the first quarter of 2023, reported only +2%.

Golden Goose sneakers have made their mark on the international streetwear scene with a look that combines craftsmanship and authenticity. With the incomplete star, the company's CEO Silvio Campara told us, the brand celebrates the culture of imperfection, a philosophy that unites all people. «If you ask me, how did you go from seventeen employees ten years ago to having 1546 employees today, all in unison? In reality, the message tends to stay on everyone's skin, it is not a packaged message, it is so universal, so powerful, so deep, that it even gives people the space to make it their own,» said Campara. Today the brand is appreciated by celebrities worldwide (Chris Hemsworth, Selena Gomez, Taylor Swift, Jacob Elordi) having rooted itself in streetwear culture years ago, when in 2016 it launched the first collaboration with Virgil Abloh, founder and creative director of Off-White™. Following the acquisition of the company by Permira in 2020 for €1.3 billion, Golden Goose's new venture marks a significant milestone for the Italian brand, confirming how a strong identity and message lead to a bright future.