Jacquemus inaugurates its temporary boutique in Saint Tropez

This Spring, Jacquemus takes you on a journey to celebrate spring season with the opening of a new temporary boutique in Saint Tropez, the takeover of the Café-BRASSERIE « La Renaissance », and renewal of the indie beach takeover. The temporary boutique, located avenue Foche, near the historical place des lices in Saint Tropez, will showcase their latest collection « les sculptures » alongside their new spring pieces made for the Saint Tropez openings. The spring collection showcases a selection of classic jacquemus pieces with a new twist of colorful blue, red, green and yellow stripes. The selection includes the pochette « rond carré », beach wear, and a new exclusive bag « le tote marcel » in navy or yellow with the saint tropez signature stripes.

The historical café « la renaissance » , BRASSERIE and theater, located in the heart of Saint-Tropez, was redecorated by Jacquemus, with solar colors, minimal lines and its classic signature yellow stripes. Jacquemus proposed a design reshape of the space including a new food and beverage menu, refreshed weekly. The menu of the restaurant is signed by the Chef Ella Affalo and elaborated by the Chef Ana Maria Cadena EXCLUSIVELY FOR THE CAFÉ. The chairs and tables are redesigned with the brand’s signature yellow stripes, with a playful window display with exclusive local merchandising including a petanque bowl set, beach rackets, dominos, game cards, travel mugs, magnets and postal cards, all designed by Jacquemus.

The indie beach takeover is a renewal of last spring 2023 concept, redecorated all over in GREEN stripes. A mini boutique is also located inside indie beach, with the latest spring pieces developped for the opening.