Gucci's new short film about Sabato De Sarno's first collection

In the world of fashion, few things generate as much excitement as the debut of a new Creative Director. And when it comes to a maison like Gucci, the buzz is palpable. And it is precisely in this context of fervent anticipation that WHO IS SABATO DE SARNO? A GUCCI STORY aims to tell, offering an exclusive behind-the-scenes look at the creation of the Gucci Ancora fashion show, the first one Sabato De Sarno has overseen for the brand. Directed by Ariel Schulman and Henry Joost and made public on MUBI with narration by Paul Mescal, the twenty-minute documentary transports the audience through a intimate narrative that goes beyond the mere event of the fashion show, immersing viewers in the behind-the-scenes of De Sarno's debut collection for Gucci.

Through unseen footage, the documentary reveals the passion and dedication that permeate Sabato De Sarno's creative process and his team. Presented in a preview on the occasion of Sabato De Sarno's talk at Milano Unica, the film exalts the value of teamwork, highlighting the joint commitment of De Sarno's collaborators and their determination to bring his unique vision to life. But above all, the film captures the essence of fashion's allure, inviting the audience to discover the magic behind the scenes and to understand the various complex processes that lie behind the creation of a Gucci collection. The documentary not only showcases De Sarno's creative process but also offers a closer look at his personality and his thinking. Through interviews and intimate moments, directors Schulman and Joost shed light on the personality and innovative vision of the new Creative Director, sharing his passions and his vision for the brand's future.

The Mubi preview marks just the beginning of the circulation of the short film as Gucci has planned screenings of the documentary in some of the world's major cities. But the true innovation comes with the immersive edition of WHO IS SABATO DE SARNO? A GUCCI STORY, exclusively available on Apple Vision Pro which allows viewers to fully immerse themselves in the aesthetics and atmosphere of Gucci Ancora, transforming their space into a unique sensory experience. Additionally, Gucci has collaborated with Air France to bring the documentary on flights throughout the month of April with its combination of intimacy, aesthetics, and technological innovation.