SUNNEI x CAMPER added an easter egg on the catwalk at Milan Fashion Week

At the SUNNEI FW24 fashion show, it wasn't just the thoughts of the models played on a stereo that amazed the audience, but the unexpected appearance of a new collaboration on the catwalk. Wrapped in colourful dust bags, decorated with the words 'SUNNEI CAMPER, JUNE 2024', the shoes protagonists of the Italian brand's next partnership made their appearance during the show, capturing the attention of the industry insiders seated front row. A collaboration born as a project to be developed over the long term in two distinctive phases, SUNNEI x CAMPER will launch the first model next summer, in June 2024, followed by another drop during 2025.

At CAMPER's headquarters in Inca, SUNNEI's creatives had access to the Spanish brand's archives for inspiration. Taking a fresh look at the brand's historical style codes, they decided to build a new model from a forgotten silhouette, but with the soles firmly planted in the CAMPER tradition. The new model unites the aesthetics of the two brands with inventiveness, translating into a single pair of shoes the perfect marriage of brands known for their nonconformist spirit. The playfulness and boldness of the details alternate with the sophistication and craftsmanship of the product, perfectly balancing all the core values of CAMPER and SUNNEI to form a silhouette that explores the boundary between art and fashion.