Jacquemus and Nike: collab

For its latest collaboration collection with Nike, the darling of the ladies has once again hit the bullseye. Renowned for mastering the art of communication like no other and consistently associated with the most influential personalities of our time, Jacquemus, following his collaboration with Bad Bunny for "Les Sculptures," has chosen Sha'Carri Richardson as the leading actress for his new campaign. If you don't closely follow athletics, this name must surely be familiar to you, as Sha'Carri Richardson has rapidly gained worldwide fame not only as the fastest woman in the world but also for her unique style and assertive personality that transcend the world of sports. At just 23 years old, her presence and attitude make her more than a renowned athlete; she is an iconic figure of youth, fashion, and self-expression in contemporary culture.

Captured by the renowned Bronx-born photographer Renell Medrano, the Spring 2024 Nike x Jacquemus campaign embodies a perfect harmony between performance and apparel. It asserts that sport transcends mere performance to become a true extension of style and personality. The collection showcases women's and unisex clothing, highlighting the new J Force 1 and a historic first in their collaboration, the Le Swoosh bag. The designer expressed, «For me, the Swoosh is the ultimate Nike logo that transcends all generations and collections over the years and decades. With its minimalism and unique shape, it allows creatives to work around endless designs and interpretations.» This collaboration is part of a lineage of innovative partnerships between Nike and Jacquemus, showcasing a creative approach that goes beyond the boundaries between the worlds of sports and fashion. The alliance continues to explore new artistic expressions inspired by Simon Porte Jacquemus' distinctive vision.