What to expect from Milan Fashion Week Women's FW24
Full calendar, huge audience, high expectations
February 19th, 2024
Wednesday will kick off the Milan Fashion Week Women’s FW24, with a series of highly anticipated events that will bring the best designers and most desired celebrities to the city, along with an army of editors, photographers, stylists, and fashion insiders from every corner of the world. If the January men's edition was certainly more agile, this series of events (which also include a good number of co-ed shows like those of Etro or Bottega Veneta, for example) promises to fill the schedule of the upcoming days to the brim with shows, events, presentations, and parties.
So here are the 5 things to expect from Milan Fashion Week Women’s FW24.
1. Sabato De Sarno's Second Women's Collection for Gucci
After the "twin" shows in September and January, where the men's and women's collections mirrored each other, creating an explanatory diptych of De Sarno's vision for Gucci, this Friday the brand's new creative director will present his second women's collection, which is expected to further expand and structure his brand vision. Expectations are quite high, considering that as time goes by, De Sarno's artistic conception emerges more, becomes more defined, and meets the taste and interest of press and public.
2. The Return of Marni to Milan
After a long world tour that passed through New York, Tokyo, and Paris, Francesco Risso and Marni return home with a show that promises to be as grunge as ever, in the centenary Raccordati Warehouses of Milan's Central Station, followed by the traditional after-party that falls right at the beginning of the weekend. You couldn't ask for more.
3. Outstanding Debuts
The upcoming week will also be a week of great novelties. In addition to the already known appointments, this is the season when we will see three new creative directors for as many brands: the most anticipated is certainly Adrian Appiolaza, who is expected to open a new era for Moschino after Jeremy Scott's decade-long reign; then there will be Walter Chiapponi, who will present his new vision for Blumarine, while Matteo Tamburini, now at the helm of Tod's, will also give a turn to the brand's aesthetics.
4. Presentations and Illustrious Absences
If this year one of the youngest and most interesting voices in the Milanese programming, that of Luca Lin from Act N.1, has opted to present instead of walking the runway, other very "Milanese" names are not on the schedule: surely the first of these is Andreadamo, one of the delights of Milanese editors, and then Cormio and The Attico, two of the coolest independent voices in Milanese design of all. Not that the appointments are lacking – but we will surely miss their shows a little.
5. Juergen Teller's Book Signing
Half of Milan went to his exhibition at the Triennale in recent weeks, and without a doubt, Juergen is one of the most universally appreciated and loved fashion photographers, not only by the general public but also by magazines and designers. Next Saturday, Teller will be at the Triennale to meet the public and sign copies of his latest book. We predict that the influx of the public will be nothing short of oceanic – but for Juergen, we can do this and more.