Donald Trump's sneakers are the ugliest ever seen
The drop following the accusation of financial fraud for $354 million
February 19th, 2024
It's been years since sneaker enthusiasts have been wondering which direction the market for "athletic shoes" will take. Not long ago, sneakers dominated the wardrobes of cool kids, and even less time has passed since their success in the footwear landscape faded in the face of the growing hype surrounding various types of loafers, clogs, and mules. Nike's strategy changes and the end of the YEEZY era have caused a real shift in the market, redirecting the interest of Gen Z and Millennials towards new outdoor-oriented brands like Salomon and Hoka. In a moment of identity loss and uncertainty in the industry, many entrepreneurs have seen fertile ground to emerge. For example, Donald Trump, after selling scraps of the outfit he wore during his "mugshot", presented his first sneaker at Sneaker Con. After being accused of $354 million financial fraud in a New York court, will Trump's electoral strategies to confront the Democrats in the upcoming elections involve footwear?
@cnn Donald Trump launched a sneaker line Saturday, one day after he and his companies were ordered by a judge to pay nearly $355 million in his New York civil fraud trial. The former president unveiled "Trump Sneakers" at Sneaker Con in Philadelphia.
original sound - CNN
During one of the most important events for sneaker enthusiasts held at the Philadelphia Convention Center, the 45th President of the United States launched a shoe called The Never Surrender High-Tops, a high-top model characterized by a silhouette closely resembling the design of the adidas Forum '84. A loud aesthetic that echoes the flamboyant imagery promoted by designer Jeremy Scott for Moschino, as well as the iconic luxury sneakers by Giuseppe Zanotti. The politician and his creative team seem to have drawn inspiration from very specific references to design a sneaker that, judging by the immediate sell-out, has garnered success among Trump's fervent fandom. The 1000 pairs in gold color with a collar inspired by the American flag were put on sale Saturday on the gettrumpsneakers.com website at a list price of $399. What surprised most was that the golden sneaker was not the only item to appear on the website: available for pre-order is another shoe, purchasable in two colorways featuring the letter T and the number 45. As of today, Trump supporters also include sneakerheads, but they have terrible taste.