How to attend the next Diesel show

To see Diesel's next show next Wednesday, creative director Glenn Martens has introduced an innovative and democratic format. The co-ed fashion show for Autumn Winter 2024 during Milan Fashion Week will be streamed live on Diesel platforms from 18 to 21 February. The styling, casting, atelier and set-up of the fashion show will be accessible to all, offering an in-depth view of the preparation process behind the scenes. An international audience of 1000 people will be able to interactively participate in the show digitally by obtaining e-tickets through online registration on Diesel.com from 13 February. Those unable to obtain interactive access can still watch the show live streamed on Diesel's digital channels on 21 February at 12:30pm local time. Diesel continues to emphasise its values of inclusivity and democratisation of fashion, seeking new ways to engage with a wider audience outside of the traditional scope of fashion shows.

This initiative by Diesel is fully in line with previous ones by the brand. On May 19th, the brand hosted a new stop of TRACKS in Rome, the project that brings together progressive talents from around the world to promote the universal language of celebration, personal expression, and diversity. Throughout Martens' direction, Diesel has consistently reiterated its desire to bring fashion to a wider audience. The FW24 runway is conceived by Glenn Martens as a particularly voyeuristic and interactive experience, continuing Diesel's goal with the hiring of the Belgian designer: to convey values of inclusivity and find new and innovative ways to engage the brand's stakeholders, different from the traditional audience present at fashion shows.