Stone Island will make its runway debut at Milan Fashion Week

Stone Island is a brand with more than 40 years of history behind it. And at the upcoming Milan Fashion Week FW24 a new milestone will be added to that history: on January 12, in fact, the brand founded by Massimo Osti will make its first runway debut with a fashion show that is the first of its very long existence. The event will mark the first day of fashion week and will serve as a platform for the revelation of Stone Island's new Manifesto for the next chapter of its growth.  The venue chosen for this momentous occasion is the industrial masterpiece, La Cattedrale, located at 45 Via Giovanni da Udine. This unique setting is planned to add an additional layer of meaning to the presentation, providing a fitting backdrop for the brand's future-oriented vision. The term "Manifesto" suggests a statement of principles and intentions, hinting at Stone Island's desire to communicate a clear and visionary direction for the brand's future. It seems that the Manifesto will go beyond the mere presentation of clothing, delving into the core values and mission that have made Stone Island an iconic name in the fashion world.

The highlight of the show will be the presentation of Stone Island's fw24, through which the brand's commitment to innovation, high-quality craftsmanship and a design philosophy that goes beyond conventional boundaries will be showcased. Robert Triefus, CEO of Stone Island, expressed his enthusiasm for the upcoming event, stating: «As we embark on this next chapter for Stone Island, Milan Men’s Fashion Week provides us with the platform to gather our community together and share Stone Island’s new Manifesto, which speaks to the unique legacy, values, and mission of this iconic brand». With a legacy spanning decades, the brand has consistently pushed the boundaries of what is possible in fashion. The upcoming Manifesto will reinforce these values while offering a new perspective on the brand's evolution.