The timeless quality of BAIA

Camilla Rizzolo, a styling veteran with an eclectic career that includes experiences as a freelancer and collaborations with Vogue Japan, is ready for the next stage of her own brand: BAIA. This project, inspired by her life story and passion for styling, represents an intimate and personal journey that manifests itself in sophisticated clothes designed precisely for the most discerning clientele but most importantly to last a lifetime. The brand captures the essence of this bond by evoking the colors and textures of sands and rocks, borrowing colors from the sea and Mediterranean scenery for garments that are born to be timeless. Founded in 2021, BAIA has rapidly expanded with a collection of outerwear inspired by the sea and Camilla's passion for the ocean and its vast imagery.

BAIA's identity is reflected in its simplicity and cleanliness, almost essential: a reminder of a childhood place that is translated into fabric. The fabrics and materials chosen are delicate and sensitive, a reflection of Camilla's personality. The brand embraces hidden preciousness, and it all translates into its unique designs. The collection is characterized by meticulous research of precious raw material, incorporating the best of fabrics and the tradition of technique. BAIA's wardrobe is a balanced mix of casual and iconic garments, made from the best fabrics available and with fine work done on details such as buttonholes, buttons, and trims. The fundamental search for raw materials and attention to detail reflect Camilla's passion for creating pieces that will last a lifetime. BAIA crystallizes Camilla's love for her roots, uniting Salerno and Sardinia.

On Wednesday 29 November, at 18:00 in Via San Marco 26 in Milan, the brand will present its new collection.