Louis Vuitton is the most searched luxury brand on Google

According to Watch Pilot report, which analyses the Google data of luxury brands, Louis Vuitton is the most clicked name of 2023. With an impressive 118 million searches over the past ten months, the French maison has considerably overtaken Gucci, in the luxury watch company ranking in second place with 66.9 million clicks. The brands dominating the podium in this report all belong to LVMH and Kering, with Dior in third place with more than 50 million Google searches, followed by Chanel and Coach, with just over 40 million views. The Watch List report, like that of Lyst (which for the third quarter of the year ranks Miu Miu as the most loved by users) does not rank consumers' favourite brands, but those most followed online.

Research by Watch Pilot reveals that Luxembourg and France are the most passionate countries for luxury brands in the world. The former amassed almost 500,000 searches from just 100,000 people this year, while in France, Louis Vuitton recorded 8.5 million clicks. This 2023, the piece of jewellery that aroused the most interest among Google users was the Van Cleef & Arpels bracelet, which, according to Watch Pilot, received almost 5 million searches - the result, perhaps, of the growing media attention garnered by the it girls Sophia Richie Grainge and Matilda Djerf and their quiet luxury look, one of the leading trends of 2023. The most searched bag on Google is the Dior Saddle, with 2.6 million hits.