This year's Design Week broke every record
15% more visitors for world's largest trade show
April 24th, 2023
Now that, after a long week, Design Week has come to an end, it is time to draw conclusions. Even without pulling out statistics and figures anyone who has walked around Milan in the past few days knows that the turnout was incredibly high: witness the kilometers of lines outside Palazzo Orsini, where Armani was showing off its headquarters for the first time; but also in front of the Dior and Bottega Veneta stores as well as in numerous other locations around the city. La Repubblica, however, provides more exact figures. According to the newspaper, the total number of attendees at the Rho Furniture Fair alone was around 307,418 people, up 15 percent from last year's edition, with more than 2,000 exhibiting brands, 550 young designers and the participation of 28 schools and universities. Sixty-five percent of buyers came from abroad, specifically from China and Germany, while 5400 journalists gave coverage to the various events.
Even the Triennale, home to numerous events and exhibitions, recorded 77,300 visitors during the Fuorisalone days - a result that greatly pleased its president Stefano Boeri. The most interesting number, however, was given by Confcommercio, which spoke, for the week that just ended, of 233 million euros in induced revenue. The crown of the most visited exhibition was Interni at the Statale, with more than 200,000 visits. Although hardly quantifiable elsewhere, given the very high number of exhibitions and experiences offered by virtually every brand present in the city, more than a thousand, were the numbers of the Fuorisalone and the many events held among the streets of Milan: according to Corriere, in addition to the entrances to the Triennale, there were about 80,000 visitors in the Tortona area, 95,000 for Alcova at the Ex Macello in Viale Molise, 90,000 for Base in Via Bergognone and 30,000 in Porta Venezia.