The new Slam Jam x Levi's capsule inspired by Sergio Leone
The western appeal of the classic Levi's 501 celebrating 150 years
April 13th, 2023
This year marks the 150th anniversary of Levi's most famous model, the 501, which was, for example, the model that Helmut Lang referred to in the 1990s for his jeans and which, for a century and a half, has been perhaps the greatest classic in men's wardrobes of all ages. Today the model returns reinterpreted by Slam Jam in the second collaboration between the world's premier denim brand and the legendary Italian retailer. The idea was to recover the western appeal of the model by drawing inspiration, also for the campaign following the release, from the atmospheres of Sergio Leone's legendary films.
To create the denim capsule, Slam Jam dug into its immense archives, reworking a stock produced in Japan (the country that creates the world's best denim, FYI) with screen prints in Slam Jam's signature color, silver. In addition to the actual pair of celebratory denim, the capsule also includes a sleeveless T-shirt with raw hems and ripped details.