Prada to hire 400 employees in Italy

Prada has just announced that it plans to hire more than 400 people in Italy before the end of the year. The decision is part of an investment plan that aims to further expand the company's production network, to ensure that the growth of the factories goes hand in hand with the growth of sales, which are currently on the rise. According to the group's annual report, Prada and Miu Miu ended 2022 with a net profit 58% higher than the previous year, with total revenues of euros 4.2bn.

Prada currently employs 5,300 people on Italian soil, 3,200 of whom are involved in product manufacturing. The expansion project was partly conceived by Lorenzo Bertelli, the son of Miuccia Prada and Patrizio Bertelli, who left the world of rallying in 2017 to join his parents in the family business and will involve the Prada Group Academy, the professional school that will be tasked with teaching about half of the future hires craft and manual skills in leather goods, shoe manufacturing and ready-to-wear. Presenting Prada's future goals, Bertelli, who holds the position of Marketing and Communications Manager and Head of Corporate Social Responsibility, outlined how he intends to approach the modern market, suggesting greater positioning on the part of the Group in the field of sustainability.

«We are looking for craftsmen who will be integrated into our Italian production sites by the end of 2023. More than 200 will be trained within the Prada Group Academy. This plan aims to strengthen our industrial structure and our in-house production capacities,» Bertelli explained, «precisely for this reason, recruitment will be mainly concentrated in the regions where the Prada Group is present with its production sites: Tuscany, Umbria, and Marche.» Associations such as the Camera Nazionale della Moda Italiana have long been drawing attention to the strong need for labor by luxury manufacturers, who are finding it increasingly difficult to recruit suitable personnel.