The new Maison Margiela x Gentle Monster eyewear collection

Maison Margiela welcomes a new sunglasses and prescription eyewear line with a collaboration with Seoul-based brand Gentle Monster, a concept designed in the Artisanal atelier with the aim of best marrying Maison Margiela's heritage with Gentle Monster's fashionable avant-garde through a deep focus on handcrafted experimentation.

The original structured acetate models are decorated with Margiela's classic matelassé details, hand-stitched onto the packaging and adding a touch of creativity to glasses with a fluid, minimal line. The colors proposed for the collection include acid green, as well as black, white, grey and a timeless tortoiseshell. The 'Créature' resulting from this project is presented with a unique campaign, using a special scanning technique by Katerina Jebb. Available from Feb. 28, the collection was presented through a pop-up space inside Selfridges, London.

In the pop-up, Maison Margiela's distinctive elements, such as the black mask, unfinished thread, and fabric details, are reinterpreted with Gentle Monster's aesthetic eye. After London, the pop-up dedicated to the collabo will also land in Seoul, New York, Singapore, and 3 cities in China.