Moncler Genius prepares to conquer London

After the huge planetary success of what could be defined as the "first phase" of Moncler Genius, which began with the launch of the project five years ago and culminated with the pharaonic show in the Duomo last October, the brand chaired by Remo Ruffini is preparing to introduce the new line-up of "guest" designers who will sign their collaborative collections with Moncler in the coming months. To do so, the brand has organized at London's Olympia on Feb. 20 a monumental show called The Art of Genius during which the creators, concepts and collections for 2023 will be revealed to the public in a manner no different (but far more epic) than how Marvel Studios or Apple announce their annual line-ups. Among the various creatives to be featured during the show, the highlight will be Rick Owens, who will present his collection in person at the very event.

The show will see the return of a figure already long associated with Moncler, Alicia Keys, who will also be joined by leaders from the worlds of design, entertainment, fashion, and music such as Jay-Z's Roc Nation, Pharrell Williams, and Salehe Bembury; but also brands like Palm Angels, FRGMT, adidas Originals, and even Mercedes-Benz. Even more than the giga-event held in Milan in September 2021, the new The Art of Genius event will explore the concept of multi-sectorality by bringing together (both metaphorically and literally) different worlds in the brave new world of Moncler. A world that will now expand even further into new horizons.