The new style codes of Paul&Shark
Brand imagery becomes modern in "A Father and Son Tale", directed by Giampaolo Sgura and Anna dello Russo
Fashion
February 6th, 2023
February 6th, 2023
The new Paul&Shark SS23 campaign is a page-turner for the Lombard brand. "A Father and Son Tale", interpreted by internationally renowned Dutch model Mark Vanderloo and his son, Mark Vanderloo Jr., has created a new imagery for the company, under the creative direction of Giampaolo Sgura and Anna dello Russo. The concept, which narrates a journey, tells the story of a father and son in a more than authentic way through images of great emotional impact. The sea, the constant theme of these photographs, elegantly marries its blue background with the new Paul & Shark collection.
In these images, Vanderloo and his son show affection and complicity, even through ordinary gestures such as wearing the same jumper or shirt. Anna dello Russo's selection for next spring by Paul & Shark includes garments with evergreen lines, such as the windbreaker from the Re-Sail project, the wool caban jacket and beanie, and water-repellent jumpers. With this campaign, Paul&Shark appropriates modern style codes through its values, careful care for the Planet and passion for the outdoors.
