Bags are getting bigger and bigger

According to Lyst's latest report, among the most desirable products for the female audience is the Loewe Anagram basket bag, a maxi bag. The news itself should not be a source of surprise: in short, Mary Poppins' bag was so large that it could hold anything. While we do not live in a time in history when predicting the cyclicality of a trend is certainly more complicated, it is possible to try to outline a scenario in which what may or may not drive the market. And in times when the wearability of clothes and accessories is getting more and more over - thank you, Balenciaga - it is legitimate that the volumes of handbags are also stretching out of proportion. Loewe's model, in Arica palm and calfskin, succeeds precisely because it manages to provide ample capacity while staying in the triple digits (priced at €750).

Not so much to be contrasted and substituted for the tiny bag, the maxi bag is positioned as a real alternative to the smaller bag depending on the occasion or personal taste. The fact that, on a general perception level, over bags are often associated with a more adult audience is belied by the latest public appearances of celebrities under 30 who have sported them. Recently Sydney Sweeney was spotted with a quilted lambskin Saint Laurent maxi tote bag that Miley Cyrus thoughtfully replicated. Not that Chanel's XL bags are in short supply: Chriselle Lim wore a decidedly oversized Chanel tote, and maxi bag campaigns have become the undisputed stars of the brand's new campaigns. 

Richard Quinn SS22

Jacquemus SS20

Bottega SS20

Balmain SS22

Marni SS22

The second drop of the PUMA x Dua Lipa Flutur collection centered much of its hype on one bag, the Grip Bag, which the singer directly slipped into. On the SS22 runways, after all, there was no shortage of them: Balmain, Richard Quinn, Salvatore Ferragamo, Fendi, The Row, Marni, Louis Vuitton, and even Peter Do - just to name a few - have all reinterpreted maxi bag designs, laying the groundwork for the rise of a trend. It was Bottega Veneta, however, that made the design so desirable that it wrote a compendium with its FW22 collection: woven or pillow-shaped, worn indiscriminately by men and women, Matthieu Blazy's bags simply made maxi bags wearable. All that remains to be seen is whether they will begin to crowd the streets and feeds even more incisively.