Kanye West opens his first physical store in New York City

After a series of online releases, the collabo between Yeezy, Gap, and Balenciaga will have its first physical drop. For the occasion, the American brand has transformed its Times Square store into a pop-up that, from 10 a.m. to 10 p.m. today, will give all Ye fans the chance to purchase the first drop of the collection. If American fans will be able to get their hands on the collection in-store, others will be able to do so online: hoodies, tees, and the other items will also be available on Balenciaga's online store, as well as on Farfetch, Mytheresa, and LUISAVIAROMA.

In 2015 Ye had said «I'd like to be the Steve Jobs of Gap», moving toward reshaping the creative industry in the name of freedom of artistic expression. The collection's teaser has already gone viral, while we can only imagine the line that will throng in front of the New York store, the first according to a series of rumors that would have Miami and Los Angeles as the next stops for Kanye's pop-up around the United States.