Beautiful Struggles' new collection chronicles impatience

Beautiful Struggles is a streetwear label where European heritage meets American culture, founded by Danny Williams. Born in Germany, raised by an American father from New York and a German mother, Williams has always had a love and passion to express himself through his style, in which the DNA of both cultures can be discerned. The brand, as can be guessed from its name, bases its storytelling on overcoming adversity and the change of perspective with which one looks at things as one faces life's various obstacles. In an ever-accelerating world, the human mind is constantly inundated with information. Everything is at our fingertips, any product is available instantly, and we are always on the lookout for the next step, worried about losing a memory. If we can't have it right away, we don't want it, and appreciation of the here and now diminishes dramatically.

For FW22, Beautiful Struggles looks at the characteristic trait of impatience, reflecting on how it can mutate into a state of calm. Hence the choice of a precise color palette: white, black and beige are accompanied by lavender and purple. The choice of lavender leverages its long history in herbal medicine, known to reduce anxiety and its calming power. Patterns and prints also emphasize the theme of the collection through a variety of executions and techniques. Finally, the fabrics are meticulously chosen and calibrated to the DNA of Beautiful Struggles, which blends contemporary fashion and elevated streetstyle. A collection that looks to the creative, those who experiment and express themselves with their style, and all those who manage to turn adversity into strengths.