DC Shoes presents a new sneaker collection inspired by Andy Warhol

The juggernaut skate brand of the 90s and early 2000s, DC Shoes is gaining serious momentum thanks to its cult followers and iconic silhouettes. DC has announced its partnership with The Andy Warhol Foundation to create the DC X ANDY WARHOL collection that combines the respective heritage of DC sneakers and the work of the famous American artist. «Warhol’s life and work continue to be a beacon for individualists who defy convention making him a natural muse for an organization rooted in skate culture», said the Foundation's marketing director, Michael Dayton Hermann, also explaining that proceeds from sales of the collection will be donated, again through the foundation, to initiatives that benefit today's American visual artists. One of DC's most recognized team riders, skater Evan Smith, is the face of the campaign, which ironically showcases the arista's Fragile series against the backdrop of an activity as un-"fragile" as skateboarding.

The overarching narrative theme of the collection is summed up in the word "Collisions" which is explored through four separate capsules named War & Peace, Saints & Sinners, Strength & Fragility and Life & Death Strength. All four capsules include graphic reworkings of historical DC Shoes silhouettes, from the classic Manual to the Manteca to the Net to slip-ons and slides. The rest of the collection consists of t-shirts, sweatshirts and jackets all decorated with Warhol's works such as Cow, Skulls, The Last Supper Recall or Fragile. Michael Minter, Global Head of Marketing at DC Shoes explained:

«Andy Warhol should really be credited as the originator of collaboration culture. […] To honor and extend his creative legacy, we used DC's authentic voice and skateboarding heritage to offer a fresh perspective, colliding iconic, yet otherwise unrelated, pieces from the Warhol archive. We can only hope Andy would be inspired and amused by the effort».