The new Tommy Hilfiger project dedicated to the world of gaming

Tommy Hilfiger introduces Team Tommy, a new initiative aimed at engaging communities through gaming. Promoting the most innovative emerging talent, the project seeks to empower a new generation of Futuremakers and support gaming creatives for their unique talents.

A completely new approach to community engagement that aims to promote emerging gamers and streamers in the physical and digital worlds, as well as a unique community of eight carefully selected international talents from the US, Europe and APAC, through which the initiative has reached over 5.26 million fans and over 1.25 million users on Twitch. In addition, gamers will take part in weekly streams on various social platforms including YouTube Live, monthly regional "get togethers," in-person appearances throughout the year and in-store activations in their target markets. 

«We've never done anything like this before,» said Tommy Hilfiger. «Not only is this an exciting step for us as we enter the Metaverse, but we are connecting and building relationships with a whole new group of fans and consumers. I'm excited to learn from these creatives and explore more of their intricate gaming world!».