The new concept of sustainability in the new Rayon Vert x Slam Jam project

Rayon Vert, the sustainable fashion brand DIY, and Slam Jam have collaborated on a new project called W3W “The Wisdom of the Third Wave”, an online platform that wants to investigate the role that the prosumers, i.e. consumers who are themselves producers, in fashion. The platform, which is already online, will remain in business for the next 50 weeks with various activations and collaborations that will mix the concepts of ready-to-wear and DIY fashion. The first of these initiatives will be a special workshop active throughout the day on 26 and 27 February in the spaces of Slam Jam Milan where the Rayon Vert team will demonstrate how to assemble the items of a capsule created ad hoc for the inauguration of the platform. Here is the concept behind the project:

«When people produce for their own usage, production and consumption are united in the same person. The main concept of the project finds its roots in the theories of Alvin Toffler, the futurologist who described an alternative scenario to today’s state of consumerism.».

In March, to accompany the inauguration of the platform, a capsule will be released consisting of items with the related assembly kits that the final consumer will take care of putting together manually based on the instructions present and on the video tutorials published by Rayon Vert – a practical example of the inclusive assembly line based on the sharing of information promoted by the brand.