The history of Sanremo enters the streetwear world with Zalando

Nessuno mi può giudicare by Caterina Caselli is a song that, since winning the Sanremo Festival in 1966, has continued to make new generations of Italians dance and sing year after year. Over time, in fact, the song has become an icon of that complete fascination that the Italian people feel towards the Sanremo festival. And even if today the patina of the years has been deposited on the song, we must still remember that at the time it was a fairly transgressive hit and was sung by a very young Caselli, with a bob cut signed by the Milanese hairdressers of the legendary Salon Vergottini and playing a pink Fender. The mid-60s was the era of the beat generation, of the children of flowers and above all of that contrast between new and old generations of which Caterina Caselli became one of the symbols in Italy. Precisely in honor of this legacy, Zalando decided to tell the pop music of the new generations and its link with fashion and street art by launching the Voce allo Stile project, which involved the young talents of Italian music Marianna Mammone, Laila Al Habash and Livio Cori. 

All three young exponents of the new generation of Italian songwriters have recorded their own interpretation of the song by Caterina Caselli with a performance set respectively in Milan, Rome and Naples that will be visible by scanning the QR Code in the posters that will be hung in the different cities. For the occasion, the street artist TvBoy has executed a mural starring the three talents that will be exhibited in Piazza XIV Maggio in Milan, following the idea «depict the new generation of Italian music in a single artwork that communicates the importance of representing and giving space to young and emerging artists».