Kim Kardashian among the protagonists of the new Balenciaga campaign

The relationship between celebrities and Balenciaga is now well established thanks to the long series of stars who in recent months have chosen to wear Demna's creations. Among these is obviously Kim Kardashian, today the face of the new campaign shot by Stef Mitchell in which the founder of Skims shows off a full look complete with Le Cagole bag in her home in Calabasas.

The presence of KKW seems a bit like the closing of a circle that began some time ago, when Kim began to dress only Balenciaga, starting a relationship that has now become very close and that sees the now ex-wife of Kanye West as an icon of the fashion system. In addition to Kim Kardashian, the campaign also features Isabelle Huppert, who has long been the face of the brand, as well as Tommy Blue and Marie-Agnès Diene. Divided into "phases", the campaign will later see among its protagonists also Justin Bieber, a name certainly not new to the brand.

In addition to the Le Cagole bag, ready-to-wear items and accessories appear in the campaign, including the new Defender sneakers, the Falkon bodysuit and some new sunglasses models.