Louis Vuitton's tribute to Virgil Abloh in the brand's Milanese boutique

On the occasion of Milan Fashion Week, Louis Vuitton paid tribute to Virgil Abloh with the preview presentation in Milan of the SS22 collection, the latest designed by the designer, and with a special installation in the windows and courtyard of the Montenapoleone store. The sculpture of a toy airplane, one of the images most often evoked by Abloh for his love of childhood iconography and undesigned objects, that is, devoid of artistic property and therefore open to reinterpretations and fully democratic, was elevated above a mirror platform decorated with a pattern of clouds, always a reference to the iconography developed by Abloh for Louis Vuitton.

In the windows instead will be presented an animation inspired by the game of chess, the main theme of the latest collection presented in Miami, which makes the game a metaphor for human existence and whose pawns have been transformed into different avatars of the various subcultres that have influenced the creative work of Abloh. Always the iconography of chess has become, in the clothes of the collection, a variety of motifs, textures, three-dimensional effects and trompe l'oeil, while the figures of the game have been transformed shape in the silhouettes of the models, through wide skirts, hats and ultra-voluminous gloves. 

Nell’installazione, sullo sfondo di una scacchiera, le riproduzioni 3D dei modelli della sfilata, interagiscono con pedine degli scacchi sovradimensionate. Nel ground floor dello store, poi, tra le due colonne in pietra, è stata inserita una pedana a scacchi bianca e nera che rappresenta uno dei modelli dello show collezione gioca a scacchi contro se stesso. Un altro allestimento immersivo sarà invece dedicato allo spazio Louis Vuitton di Milano Rinascente a partire dal 20 gennaio, sempre ispirato ai temi centrali dell’estetica della collezione Primavera-Estate 2022.