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With their new Torsten Quilted Boot, Levi's and The Woolmark Company wanted to create a product capable of embodying the values of a project entirely dedicated to sustainability, but also to underline the importance that a material such as Merino wool can play in the creation of a more sustainable fashion. For years, in fact, The Woolmark Company has been demonstrating the enormous potential of wool - a completely natural fiber and therefore biodegradable, but also hyper-resistant and versatile, anti-allergenic and anti-odour. We asked some creators and tastemakers to tell us about their experience with wool and sustainable fashion - here's what they told us.
Lucas Possiede
What is your favorite way to have a sustainable wardrobe? I like to do a lot of second hand shopping in markets and when I buy something new, there must be a concern from the brand with our planet, using recycled materials and with evidence of a good policy for its workers.
How much weight does sustainability factor into your decision to buy or not buy an item? 100%
Tell us about the oldest wool item you have but still use today. A wool scarf given to me by my mom before I left Brazil 6 years ago.
Jon Bronxl
What is your favorite way to have a sustainable wardrobe? I simply buy only vintage or second-hand clothing.
How much weight does sustainability factor into your decision to buy or not buy an item? The two factors that influence my choice, are firstly sustainability and secondly uniqueness and quality of the item.
Tell us about the oldest wool item you have but still use today. A vintage sweater that I have since I was in college.
Paolo Faccio
What is your favorite way to have a sustainable wardrobe? Buying from vintage stores so you can give clothes a second life
How much weight does sustainability factor into your decision to buy or not buy an item? I always look to see if an item is sustainable before I buy it. It is now a practice that I do on a daily basis, for moral reasons.
Tell us about the oldest wool item you have but still use today. An old wool sweater of my father over size super comfortable, to use at any time of day.
Gianmarco Millo
What is your favorite way to have a sustainable wardrobe? Limit fast fashion purchases, swap clothes with my friends, rent and sell.
How much weight does sustainability factor into your decision to buy or not buy an item? My vision regarding sustainability is maturing year by year and compared to the first quarantine my responsibility is greater, however I still can't do without fast fashion even if, now, most of the time it is exclusively for rent.
Tell us about the oldest wool item you have but still use today. It's a woven vest that my grandmother sewed 9-10 years ago, I started wearing it again last winter since vests and vests are back on trend, I couldn't be happier because the level of affection I feel for this garment is huge.
Federico Barengo
What is your favorite way to have a sustainable wardrobe? Buying vintage and second-hand garments. But also buy little and with meaning, so as to avoid waste, focusing my attention only on high quality and durable garments.
How much weight does sustainability factor into your decision to buy or not buy an item? A lot, since always. But very often brands hide behind the label of sustainability, when in fact the whole process has very little sustainable. Very often we are faced with ingenious greenwashing operations.
Tell us about the oldest wool item you have but still use today. My father's vintage Ralph Lauren sweater. Still perfect today.
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