Daily Paper's FW21 campaign shot in Jamaica

Daily Paper returns to Jamaica after its collaboration with Unruly Entertainment to shoot the campaign for the FW21 collection. The concept of the campaign is to explore Jamaica's identity both from the point of view of landscapes and from that of its communities and talents across different generations. Nature and spirituality, filtered through the bond of family relationships, are then translated into the aesthetics of the collection and its symbolic imagery.

Prints like those of the artist Adeyemi Adegbesan or the silver jacquard motif that decorates the double-breasted men's suits all want to tell about the artistic spirit and talet of Jamaica mixing it with elements of modern streetwear and through the voices of local talents. There is also no shortage of workwear suits and a series of outwear pieces ranging from classic to modern.