The new PUMA x Butter Goods collection

With a soul close to the world of sport, the new PUMA x Butter Goods collection pays homage to vintage marketing by recalling the golden age of sports clubs, tennis teams and skateboard merchandising of the 90s.

This is why the founders of Butter Goods wanted to tell their days spent on the skate through design, between bold colors and wide cuts with technical fabrics and finishes. The designs are inspired by the past but are reinterpreted in a modern key with a contemporary street style approach. The PUMA heritage thus joins the world of Butter Goods, transforming its classic silhouettes with premium materials and bold prints with a palette in full 90s spirit. Slipstream are the absolute protagonists of the collection, revived with a leather upper with perforated details giving life to the PUMA x BUTTER GOODS Basket VTG. The velvet details are present not only on the sneakers, but on all the garments in the collection: from the track top to the pants. The capsule is completed by sweats, graphic tees and polos decorated with retro design.