Gucci has announced a collaboration with 100 Thieves

Gucci has recently announced a collaboration with the brand 100 Thieves, a lifestyle and gaming brand founded in 2017 by Matthew "Nadeshot" Haag, former captain of OpTic Gaming Call of Duty, gold medalist at the X Games, and 2014 Esports Athlete of the Year. The brand has always worked on the intersection between fashion and gaming, an innovative vision that anticipated fashion's interest in the world of gaming, which resulted in joint ventures such as Louis Vuitton's for League of Legends, and which in general has established itself as the next big thing to be explored and inspired by. 

Now it's Gucci's turn, which on the other hand with its Gucci app worked a lot on the return of the arcade and that type of aesthetics, to join forces with 100 Thieves for a capsule collection created to tell the values that unite the two realities. 

The 100 Thieves x Gucci collaboration will be available from July 19th on the brand's website.