Travis Scott has collaborated with Kim Jones for Dior latest collection
Setting a historical precedent for the brand
June 24th, 2021
After a series of collaborations with artists and designers, Dior has chosen to turn to music for its Spring 2022 Men's collection. Travis Scott collaborated with Kim Jones for the creation of the brand's new men's collection, thus setting a historical precedent, as said by the brand itself in a statement released exclusively to WWD: "This unprecedented event represents the first Dior collection entirely created with a musician".
In the past, Scott had already worked with the brand as a model for the capsule collection created on the occasion of the launch of the Air Dior, while he recently appeared in the shots of the new Bottega Veneta Issue. La Flame's career is still studded with collaborations, from McDonald's to Byredo, but the one with Dior represents her first real foray into the world of high fashion. Kim Jones, for his part, has always stood out for his collaborations, from that of 2017 between Louis Vuitton and Supreme to the most recent under Dior, between Kaws and Daniel Arsham.
The Dior collection created in collaboration with Travis Scott will make its debut tomorrow in Paris during the brand's first physical show after 18 months, waiting to see it in its entirety Scott has already immortalized himself with some possible items from the collection.