Netflix has launched its first online shop

After years of merch collections and partnership with third parties, Netflix has finally launched its first online shop dedicated to apparel, accessories and other items inspired by its most famous series. "We are always looking for new ways to expand the world of our fan stories, from clothing to toys to events and games", said Josh Simon, vice president of consumer products.

Simply renamed Netflix. shop, at the moment the store hosts items inspired by the two anime series Yasuke and Eden, but will soon launch a collection dedicated to the second part of Lupin, one of the most successful series of recent months, which in addition to an apparel selection will also see a collaboration with the Musée du Louvre. 

Although at the moment the store is only available in the United States, Netflix's intention is to launch it in the rest of the world, thus capitalizing on the success of its products on all markets. A success that until now was used above all to give life to collaborations and partnerships with external brands and companies, from Nike to fast fashion realities such as Bershka and Pull & Bear. The choice of the streaming service therefore seems to want to make a service with enormous potential in-house.