Nike misspelled Nike in Greek

Nike recently unveiled a new model of Air Force 1 Low that aims to be a tribute to the eponymous Greek deity of victory that inspired the brand. One thing went tragically wrong though: the Greek handwriting on the heel tab of the sneaker reads, in Greek capital letters, "Piks" and not "Nike". Needless to say, the sneaker has already unleashed the humor of Twitter – although on the other hand (considering that in the insole the writing is correct) the mistake may have been voluntary precisely aiming at virality. 

Hypothesis aside, in the age of cultural sensitivity and attention to the origins and authenticity of the symbols and signs of branding (see Diet Prada's recent controversy over Louis Vuitton kefieh), writing with the wrong handwriting the Greek name that directly inspired that of the brand is a somewhat ridiculous mistake – especially given the speed with which consumers on the web are able to recognize such an obvious mistake. Things would get worse if the mistake had been deliberate – considered as the correct capital handwriting would have been even more readable, as @54thirtydesigns pointed out on Twitter.