A collaboration between Supreme and Pucci is on the way

After a series of rumours, the collaboration between Supreme and Pucci is finally a reality. The New York brand confirmed the release in this week's drop, giving us a taste of the collection that aims to relaunch the Italian brand towards a more mainstream dimension. In addition to the new Box Logo, the presence of a football shirt is surprising, while the accessories include glasses, belts and lighters.

The Pucci Maison commented on the news: "We are thrilled with this collaboration. The strong heritage and tradition of Pucci, combined with the youth culture of Supreme, has given life to an unexpected collection that allows us to establish an exclusive dialogue with the new generations".

The collaboration between the two brands and further celebrating Supreme's landing in Italy is part of the American brand's collaborations with LVMH. In fact, Pucci, and Louis Vuitton and RIMOWA are controlled by the mega-group led by CEO Sidney Toledano, the same who in 2018 had declared that he wanted to introduce Gen Z to Pucci. They would appear to be on the right track.