Palm Angels eyewear debut and Off-White™'s new "sunglasses" collection

"These eyewear pieces to me capture the essence of Palm Angels – striking and bold, with a taste of the classic California aesthetic that has forever inspired me," said Francesco Ragazzi. An innate dialogue between the ready-to-wear collections and a natural ongoing evolution has given rise to the brand's new sunglasses; completely designed and developed in the New Guards Group offices.

Geometric shapes with an ultra-sharp silhouette give space to the Palm Angels logo strongly visible on the temples: with an essential but bold style at the same time. 

The Palm Angels Eyewear collection was unveiled through a video and photo campaign by David Sims and is available from 27th May on palmangels.com, farfecth.com and in selected international stores and optical retailers.

Not only Palm Angels but also Off-White™, also part of the NGG group, has launched a new 'sunglasses' collection. "I don't believe in gender, just design," said Virgil Abloh.

Composed of several avant-garde and genderless frames, the collection features shapes and silhouettes that exemplify Off-White's well-known graphic codes.

For the debut of the collection, Abloh selected photographers Tanya and Zhenya Posternak who created a campaign featuring Helena Christensen, Justine Biticon and Lil Dre.

The collection is available for pre-order now on Off-White™'s website and will arrive in physical shops in June 2021. It will also soon be available on farfetch.com and in select optical stores and distributors.