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Givenchy's new Marshmallow slides
Of course, designed by Matthew Williams
May 20th, 2021
After making their debut in Matthew Williams' first capsule as a teaser for the SS19 season, Givenchy's two Marshmallow slide models perfectly represent the slick-but-aggressive spirit that the American designer has brought to the brand. Their design has subtly exaggerated proportions and a sculptural silhouette and represents one of the pillars of the new language with which Williams is redefining the aesthetics of the brand.
Modelled in an ultra-modern thermoplastic EVA resin, Marshmallow monochrome slides transform a footwear classic into a futuristic product with two new models: a women's wedge and a universal flat, which is also the protagonist of Givenchy's SS20 advertising campaign. The wedge combines an elongated profile with a padded sole decorated with a minimalistic embossed logo. The slide, on the other hand, with its architectural lines and the marked ergonomic sole, is a gender-inclusive design that mixes relaxation and formal aesthetics.