Havaianas launched a collaboration with Fortnite

The relationship between fashion and video games is increasingly close and the collaboration between Havaianas and Fortnite is just the umpteenth demonstration of a relationship that has consolidated over the last few months. For the launch of its new flip-flops with exclusive prints, the brand has decided to create its own island within the videogame to offer all players an exclusive experience.

Created by Alan 'Shinohara' Garcia and Mateus 'Derponce' Yoshitani, the Summer Island of Havaianas brings the spirit of the Brazilian brand into Fortnite, as explained by Alan Shinohara himself: "Havaianas had the great idea of using its creative mode to fit the Fortnite universe, allowing fans to take their imagination to the highest level, thus creating the best possible experience for players around the world." Designed in the shape of a flip flop, the island is divided in three scenarios to reflect the characteristics of the countries in which the new flip-flop models will be launched, giving players the opportunity to compete to collect some objects scattered along the map. The island, available from today in game with the code 6301-8935 -3098, accompanies the launch of the new line of flip-flops Havaianas vs Fortnite, a meeting point between the design of the Brazilian brand and the Epic Games game thanks to the use of different elements dear to lovers of el videogame, from the famous Battle Bus to the Unicorn.