Tiffany & Co. first ever men's engagement rings

Tiffany Setting engagement rings are one of the best-selling products of the iconic New York jeweller since the company's founding in 1886. And even today, sales of engagement rings account for 26% of the brand's profits, recently purchased by LVMH, which has revealed that it's about to present the new Charles Tiffany Setting ring collection, named after the founder, and which will be the first-ever collection of engagement rings for men. The new ring collection will consist of various styles that include two diamond cuts, round and emerald, both 4.3 carats, and two types of rings, one with a rounded edge and one sharper.

The introduction of such a novelty from Tiffany & Co. certainly represents the first step in the new integration strategy launched by LVMH that will include a greater focus of production on gold products and gems, raise the range of silver bracelets and strengthen the production segment dedicated to watches. Brand integration is essential for LVMH given that only last year, as WSJ reports, it reported sales of four billion dollars – a figure that far exceeds even the group's most launched fashion brands. As the group's CFO, Jean-Jacques Guiony, said in a teleconference in early April to financial analysts:

The brand's potential is enormous and integrating it is very important for us. It really is our number one priority. It's a challenge and we think we will have to dedicate all of our resources to it.