Sweatpants season is over, according to Lyst

Spring has arrived and the fashion world is preparing to leave the house. If the quarterly report in the spring of last year from Lyst, the main search engine of the fashion world, crowned Nike as the hottest brand of the moment and reported among the best-selling products sports shorts, basketball caps and sneakers, the report for the first three months of 2021 speaks of a predictable and expected heel-turn in the trend: if in womanswear dresses and heeled shoes jump in searches of 222% and 163% from the last quarter, in the men's one the appearance of Brunello Cucinelli's denim shirt symbolizes «a kind of ‘in-between’ dressing, as a phased return to the office and social occasions begins». 

Q1 2021 Women's Hottest Products

1. The North Face x Gucci GG canvas bomber jacket

Q1 2021 Women's Hottest Products

2. Hermès pre-owned Kelly bag

Q1 2021 Women's Hottest Products

3. Bottega Veneta Lug boot

Q1 2021 Women's Hottest Products

4. Prada re-edition 2005 nylon bag

Q1 2021 Women's Hottest Products

5. The Attico Devon mules

Q1 2021 Women's Hottest Products

6. Prada satin headband

Q1 2021 Women's Hottest Products

7. Nike Go FlyEase racer

Q1 2021 Women's Hottest Products

8. adidas x Ivy Park monogram bucket hat

Q1 2021 Women's Hottest Products

9. Rolex pre-owned 40mm Submariner

Q1 2021 Women's Hottest Products

10. Nensi Dojaka asymmetric mini dress

The field of the best-selling women's products from January until the end of March does not contain even an activewear garment, on the contrary, many of the products are specific for the outside: from the The North Face x Gucci Bomber Jacket up to Bottega Veneta boots, Prada and Hermès bags and mini-dresses, in this case in the version signed by Nensi Dojaka. Almost half of the men's products, on the other hand, are dominated by sneakers: the new Yeezy 450 are at the top of the list, which still includes the Nike Dunk Low (very popular on Instagram), the Solomons that testify the strength of gorpcore and, finally, the Geobasket by Rick Owens. The other half of the list is occupied by outerwear while the only accessory in third place is prada's Bucket Hat. 

Q1 2021 Men's Hottest Products

1. adidas YEEZY 450 sneakers

Q1 2021 Men's Hottest Products

2. Moncler Gui vest

Q1 2021 Men's Hottest Products

3. Prada logo bucket hat

Q1 2021 Men's Hottest Products

4. Nike Dunk Low sneakers

Q1 2021 Men's Hottest Products

5. Arc’teryx Beta AR jacket

Q1 2021 Men's Hottest Products

6. Brunello Cucinelli button-down denim shirt

Q1 2021 Men's Hottest Products

7. Patagonia Classic Retro-X fleece jacket

Q1 2021 Men's Hottest Products

8. Salomon XT-Wings 2 Advanced sneakers

Q1 2021 Men's Hottest Products

9. Burton Edgecomb jacket

Q1 2021 Men's Hottest Products

10. Rick Owens Geobasket sneakers

All these products, although in some cases more discreet, describe a movement of the fashion public that goes from inside the houses to the outside, whether it is social meetings or explorations in nature – as has also been seen in the last fashion shows, in which aesthetics and nightclub music were simply everywhere. It will still be a return to a more conscious consumerism: the presence of second-hand statement pieces, such as Hermès' Kelly bag and the Rolex Submariner in womanswear, but also Brunello Cucinelli's shirt and a cult sneaker such as Geobasket, highlight an interest in the long-lived garment (both materially and aesthetically) and the item whose purchase is planned as a real investment, resulting in an increase in resells and secondhand trade. 

In the words of the report, moreover, the most significant impact in this new wave of optimistic but conscious consumerism will be given by the duet of Gucci and Balenciaga – with the implicit premise that its success will be symbolic of a return of the showy boss, who speaks of the end of austerity, to be flaunted when you are out and, therefore, while socializing. The sofa and the suit, now a sad symbol of lockdown depression, are in short just a distant memory.