Gucci's new campaign is a talk show

Gucci has driven Twitter and all its followers crazy after posting the teaser for a new campaign on its social media: James Corden, as a TV presenter, who goes on the set of a talk show called The Beloved Show. The talk show was the narrative setting in which Gucci's Beloved handbag collection was presented with a campaign full of stars including Harry Styles, Serena Williams, Diane Keaton and Awkwafina that was shot by Harmory Korine.

James Corden had been in the friends & family of the brand for some time and obviously the idea of making him the protagonist of a fake talk show in the style of '70s through which to present the new line of accessories fits perfectly into the aesthetics of Alessandro Michele.